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Introducing Hairpin Shirt

Our follow up to Late Apex, Hairpin Shirt adds 90 degrees more fun and the unbeatable comfort of a tri-blend shirt. The bigger the challenge, the more satisfying the result—drivers have always celebrated hairpins by eternally seeking the perfect line. An askew path navigating uniform boundaries via a large four-color print on an olive drab tee.   We were stoked to sponsor two new Smoking Tire videos taking a look at some new manuals for 2021, the BMW G82 M4 and the Limited Edition of the Civic Type R. Give them a look-see below.  

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New Crest Hoodie and Long Sleeve

Summer is trying to hold on, but fall is officially here, and the cooler weather is just around the corner. That means it’s time to get out and drive while the roads are just right, and, we’ve got some new gear to keep you warm as temperatures start dropping . . . Our driver’s coat of arms, the Heel & Toe Crest, printed intricately on the left breast in gold and black and a large print on the left sleeve with a bold and simple design printed in a stealthy black with an ampersand that pops in a matching gold, oriented so as to be readable when driving with one’s arm on the window sill to show everyone how you roll. The tri-blend fleece hoodie is our all-time snuggliest, made...

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Made in the USA, Mostly

When I started Heel & Toe, having our shirts made in the USA was at the top of my priority list, for three fundamental reasons: 1) Ethical Labor: If we’re paying for people to make our clothes for us, we want them to be treated fairly—specifically, no sweatshops. The labor laws of the United States ensure this will be the case for goods made here. 2) Environmental Concerns: If we’re paying for fabrics to be produced, we want to minimize the negative environmental impacts as much as possible. While EPA standards and enforcement leave much to be desired, they are, by far, the best available from countries that produce these types of goods—preventing the use of toxic chemicals and controlling...

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New Crest Polo and Hat

It turns out y’all liked our Heel & Toe Crest design as much as we do, so we’ve added two new items featuring our driver’s coat of arms:Our first polo features the emblem printed in gold on a tri-blend polo shirt. This singular garment is less casual than a t-shirt, but just as comfortable, delivering our signature coziness by combining organic cotton and polyester made from recycled plastic bottles with rayon. A refined proclamation of the love of driving.The Crest Trucker Hat showcases the emblem laser-etched on genuine leather, and sewn onto a stretch-fitted trucker hat. The MultiCam Black camo pattern provides a subtle visual texture composed of dark earth tones on this sleek and comfortable FlexFit® cap.  

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Heel & Toe Crest Shirt

  We're quite pleased to introduce our favorite creation yet, the Heel & Toe Crest Shirt.  Our crest is a driver’s coat of arms, inspired by our love of driving: the engagement of the clutch disc, the hard braking on drilled rotors, digging into the winding roads, swathed in evergreens, aimed towards the peaks on the horizon, bathed in the warming rays of the rising sun. And sealed with our classic manual shift pattern design. Representing not where we come from, but where we want to be. A light, earthy-grey ink on the most comfortable black shirt you will ever own.

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