Since I began Heel & Toe six years ago, we haven't raised our prices at all. Cost increases from regular inflation were balanced out by increases in volume, and I was happy to be able to keep the prices stable even as the costs were not. But the past year has seen extraordinary inflation and corresponding cost increases in both production and material costs. Shirt blanks alone have increased in cost by over 10% from a year ago. We just did a massive restock and only by placing our largest production order ever (by a factor of three), and leveraging ourselves to a dangerous degree, were we able to put a dent in the cost increases. But the writing is...
We're pleased to debut three new socks in some familiar designs: Manual, Crest, and No Limits. In a quest for the highest quality and comfort, for our second batch of socks we went all the way to the base of the Dolomite mountains in the North Eastern Veneto region of Italy, renowned producers of the finest knitwear for more than a century. This cotton blend is extraordinarily soft and breathable, with a padded bottom for both comfort and durability, a special mid-foot band for the perfect fit, and reinforced heel and toe areas to endure all the heel-and-toe action you can throw at ’em. We think once you put a pair on, it'll be tough to wear any other socks....
I started Heel & Toe because no one was making the driving shirts I wanted to wear, thinking it would be a fun project to work on in my spare time. After five years of experimenting with new ideas, connecting with a passionate group of manual driving enthusiasts, and mailing out many thousands of packages around the world, I’m stoked to announce that H&T has now become my full-time job. Without your patronage, none of this would have been possible, so please accept my most sincere thank you. To celebrate our 5th Anniversary, our Get Out & Drive Shirt is 50% off for the next week. And the next 200 orders will get one of our H5T anniversary stickers included for free....
Our follow up to Late Apex, Hairpin Shirt adds 90 degrees more fun and the unbeatable comfort of a tri-blend shirt. The bigger the challenge, the more satisfying the result—drivers have always celebrated hairpins by eternally seeking the perfect line. An askew path navigating uniform boundaries via a large four-color print on an olive drab tee.
We were stoked to sponsor two new Smoking Tire videos taking a look at some new manuals for 2021, the BMW G82 M4 and the Limited Edition of the Civic Type R. Give them a look-see below.
Summer is trying to hold on, but fall is officially here, and the cooler weather is just around the corner. That means it’s time to get out and drive while the roads are just right, and, we’ve got some new gear to keep you warm as temperatures start dropping . . . Our driver’s coat of arms, the Heel & Toe Crest, printed intricately on the left breast in gold and black and a large print on the left sleeve with a bold and simple design printed in a stealthy black with an ampersand that pops in a matching gold, oriented so as to be readable when driving with one’s arm on the window sill to show everyone how you roll. The tri-blend fleece hoodie is our all-time snuggliest, made...
