About Us


We love to drive. Our happy place is in the driver’s seat with the windows down, three pedals beneath our feet, one hand on the wheel and the other on the gearshift, the furious roar of the engine harmonizing with the throaty melody of the exhaust, eyes focused on the road ahead, and the entire rest of the outside world becoming a peaceful blur of azure skies and verdant hills. We make a run for donuts on Sunday morning last forty minutes because we take the long way. We’re endlessly mapping out all the country roads around us in the quest for the perfect course. We find immense pleasure in both a simple drive to pick up the kiddo from school and a hyper-focused day on the track.

We started this company to create shirts we wanted to wear—shirts that expressed our love of driving in a tasteful, timeless fashion, produced with the highest quality materials and methods.

We tried to find these shirts out in the world, but more often than not found quite the opposite—novelty designs printed on cheap shirts sourced from sweatshops, printed on-demand with glorified inkjet printers or with thermal transfer prints. These were disposable shirts, and we wanted a shirt that would become our favorite and last through years of constant use.

So, we did a lot of driving and distilled that joy into design ideas, sourced our shirts from American Apparel—manufactured to the highest spec and made entirely sweatshop-free in the USA—and had them silk-screened by skilled craftsmen with expertise in the use of the finest water-based inks and printing techniques. We had the itchy fabric tags removed from the collar and a screen-printed tag used in its place. And, lastly, we put an embroidered fabric hem tag on each shirt as a seal of quality.

Yes, at every stage these choices cost us more money, but we believe every penny spent adds up to make a product of the highest quality—there are no shortcuts. And we stand by that quality.

We love to hear feedback and suggestions on what you’d like to see in the future, please send them to help@heelandtoeapparel.com.